Eating well doesn’t have to feel like a burden. Living well doesn’t have to come in the form of a pill.

Small, sustainable lifestyle changes can add up to big benefits!

Small, sustainable lifestyle changes can add up to big benefits!

Small, sustainable lifestyle changes can add up to big benefits!

Hi there, I’m Paul

I’m passionate about whole food plant-based nutrition – making healthy eating within reach for real lives, real families, and real schedules.

Health & Wellness

Residual benefits of a WFPB diet

WFPB Lifestyle and Mindset

Lifestyle & Mindset

Support your wellbeing at every stage of life

Nutrition & Health Science

Nutrition & Health Science

Plant-based diet to help fight chronic disease

Your body has the amazing ability to heal itself – with food.

Dive into practical, science-based guidance on whole food, plant-based eating – from foundational principles to everyday meal ideas. Whether you’re curious or committed, you’ll find tools and tips to empower your food choices and support vibrant health..

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Latest recipes from the kitchen

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Goodbye to diets. Hello to a new lifestyle.

Let food be thy medicine and medicine be thy food.

~ Hippocrates

Micronutrients

Vitamins & minerals derived from a diverse intake of colorful fruits, vegetables, and leafy greens.

Macronutrients

Protein, complex carbs, and healthy fats with focus on unrefined sources (beans, lentils, whole grains, nuts, and seeds).

Phytonutrients

Phytonutrients & Fiber

“Non-nutrients” (such as antioxidants, flavonoids, and phytosterols) that protect the body at a cellular level and feed the microbiome.

Turning tradition into healthier ways to feed your soul

My favorite recipes

A few items you might find most useful in the kitchen

Kitchen prep accessories

Common food prep kitchen gadgets

This space exists for real people living real lives.

People with jobs, families, social calendars, cravings, stress, and limited time. People who want to feel better in their bodies without being told they’re doing it wrong because they’re not “100%” anything.

Grounded in the belief that wellness is personal, flexible, and deeply human.

For some people, that means going fully plant-based. For others, it means crowding out—not cutting out—certain foods. For many, it starts with awareness, not perfection.

Latest guides

  • How Not to Die documentary

    In celebration of the 10th anniversary of the publication of How Not to Die, a documentary about Dr. Michael Greger's life and work.

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  • The Game Changers

    A UFC fighter learns everything he'd been taught about protein was a lie.

  • Food, Inc.

    An unflattering look inside America's corporate controlled food industry.

  • Vegucated

    Vegucated follows three meat- and cheese-loving New Yorkers who, for six weeks, adopt a vegan diet and a whole new way of thinking about food.